2021 Spring Tour
A Quick Update (as of April 15, 2021)
e-Trade Mission to Singapore
March 23 – 31
Following up on opportunities for health food, wine and spirits
e-Trade Mission to Southeast Asia
May 3 – 14
e-Trade Mission to Southeast Asia
SIAL China
Canoe Trading Post
Dates: May 18 – 20, 2021
Markets: China (secondary Hong Kong, S. Korea, Japan)
Intro: Since 2000, SIAL China has been connecting food and drink exhibitors from around the world with buyers from across China and nearby markets. An inspiring 4,300 exhibitors and 117,595 professional buyers attended SIAL in 2019.
Canoe Trading will showcase your brand and products at one of our agent’s booths. The booth will be staffed by knowledgeable Chinese industry professionals who will represent your product, answer questions, provide information from canoetrading.com to collect leads. We will connect with all leads, and follow up on all opportunities.
Trade show attendees include importers, wholesalers, distributors, retails chains, hospitality institutions, cash & carry vendors and supermarkets.
Participation Cost:
Silver | Not eligible |
Gold | $4,000 |
Platinum | $1,000-$1,500 |
(Member to cover costs for samples)
Canoe Global Trade Co.
e-Trade Mission to Indonesia
Dates: June 1-5, 2021
Markets: Indonesia, Brunei
Intro: Canadian Embassies and Consulates, in partnership with provinces and Agriculture and Agri-Food Canada will participate in virtual B2B meetings with buyers from Southeast Asia. Meetings will be held on Zoom.
Targeted sectors include processed foods (bakery, beverages, health foods, dietary supplements, confectionery) and alcoholic beverages (VQA Icewine, spirits, cider, beer).
Attendees include importers, wholesalers, distributors. B2B meetings will be set up based on interest from prospective buyers in market.
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | included |
(samples not required)
Food Taipei
Canoe Trading Booth
Dates: June 23-26, 2021
Markets: Taiwan (secondary Greater China)
Intro: Food Taipei is one of Asia’s most popular food and drink shows. In 2019, the show attracted over 64,000 visitors and 38 national pavilions, including Canada.
Canoe Trading will showcase your brand and products at the Canoe Trading Booth in the Canada Pavilion. The booth will be staffed by our representatives in Taiwan who will represent your product, answer questions, provide information from canoetrading.com and collect leads. We will connect with all leads, and follow up on all opportunities.
Our Canoe Trading Representative Office in Taiwan will continue to promote your products and follow up in market.
Participation Cost:
Silver | Not eligible |
Gold | $5,000 |
Platinum | $1,250 |
(Member to cover costs for samples)
Saladplate
FHA Match
Dates: June 23 – 24, 2021
Markets: Online– Asia Focus
Intro: Demand for snacks in Asia is growing exponentially, especially for nutrient-packed snacks to satisfy the cravings of today’s health and convenience conscious consumer. FHA Match is an online event promoted through Saladplate, connecting suppliers with buyers in 95 countries and regions.
The virtual show will include networking events, B2B Business Matching, and Show & Tell Sessions. This type of event is enabled by your membership on Canoe.
FHA (in-person) is still scheduled for March 2022 in Singapore
Participation Cost:
Silver | Not eligible |
Gold | $3,000 |
Platinum | $850 |
(Samples not required)
Product Showcase+
Seoul Food & Hotel Show
Dates: July 27-30, 2021
Markets: South Korea (Japan, China, HK)
Intro: Seoul Food is Korea’s largest international food and hospitality show and the fourth largest in Asia, with over 50,000 visitors and 1,500 exhibitors from 40 countries.
Canoe Trading will be showcasing your brand and products at the Canada Pavilion. The Pavilion will be staffed by trade-show professionals who will represent your product, answer questions, provide information from canoetrading.com and collect leads. We will connect with all leads, and follow up on all opportunities.
NOTE: THE SHOWCASE HAS NOT BEEN CONFIRMED YET. STAY TUNED.
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | $100 |
(Member to cover costs for samples)
AAHAR
Food & Hospitality Trade Show
Dates: August (TBC), 2021 – Rescheduled from April
Markets: India
Intro: AAHAR is India’s largest Food & Hospitality sector trade fair, also known as Food India.
Canoe Trading will be showcasing your brand and products at the Canada Pavilion. The Pavilion will be staffed by trade-show professionals who will represent your product, answer questions, provide information from canoetrading.com and collect leads. We will connect with all leads, and follow up on all opportunities.
Trade show attendees include importers, wholesalers, distributors, retails chains, hospitality institutions, cash & carry vendors and supermarkets.
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | $100 |
(Member to cover costs for samples)
FHA Match: Drinks
Dates: September 15-16, 2021
Markets: Online – Asia Focus
Intro: The 2-day virtual event will feature a global variety of beverages including carbonated drinks, ready-to-drink products, beers and wine, and even the Specialty Coffee & Tea profile of ingredients and equipment.. FHA Match is an online event promoted through Saladplate, connecting suppliers with buyers in 95 countries and regions.
The virtual show will include B2B Business Matching and Show & activities supported by Global Affairs. This type of event is enabled by your membership on Canoe.
FHA (in-person) is still scheduled for March 2022 in Singapore
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | Included |
(Member to cover costs for samples)
AAHAR
FIFI India – AAHAR B2B Matchmaking
Dates: September 28, 2021 – Rescheduled from April
Markets: India
Intro: AAHAR is India’s largest Food & Hospitality sector trade fair, also known as Food India. While the in-person event continues to be pushed back, a B2B Matchmaking event is being coordinated by CFEA and Global Affairs.
Matchmaking attendees include importers, wholesalers, distributors, retails chains, hospitality institutions, cash & carry vendors and supermarkets.
NOTE: Payment already received for this show as it was postponed from the Canoe Spring Trade Program.
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | Included |
(Member to cover costs for samples)
Anuga @ Home
Dates: October 11 – 13, 2021
Markets: Online – Focus on Germany and Europe
Intro: Anuga is the largest food and beverage trade show in the world. The bi-annual show attracts over 150,000 visitors from 200+ countries in a normal year. Anuga has launched Anuga@Home to enable companies to participate in events and meetings online.
Anuga@Home is a digital showroom, which includes product information, videos, live chat, lead generation and meeting generation capabilities. It is included as part of on-site participation. As a stand alone system, it feels very much like Saladplate.
Note: This is for reference only. Canoe Trading is planning on participating in the Canada Pavilion at Anuga in 2022.
Participation Cost:
Silver | Not eligible |
Gold | $7,000 |
Platinum | $3,000 |
(Member to cover costs for samples)
Food & Hotel China – Product Showcase
Dates: November 9-11, 2021
Markets: China, Greater China
Intro: Canada Pavilion wine and spirits showcase area at the Event. This opportunity will provide Canoe members the chance to display products in a showcase area, supported by an in-market consultant that would promote and sample your products to visitors and collect leads of interested buyers.
Canoe would follow up with all leads generated at the show.
Attendees include importers, wholesalers, distributors. B2B meetings will be set up based on interest from prospective buyers in market.
Participation Cost:
Silver | Not eligible |
Gold | $1,000 |
Platinum | $500 |
(Samples not required)
SIAL India – Product Showcase
Dates: December 9 – 11, 2021
Markets: India
Intro: The last edition witnessed 150+ exhibitors from 13 countries with approx. 5,000+ trade visitors, making it the ideal networking & business platform for the food & beverage industry stakeholders
Canoe Trading will be showcasing your brand and products in the Canada Pavilion. The Pavilion will be staffed by trade-show professionals from the Canadian Trade Office in Taiwan who will represent your product, answer questions, provide information from canoetrading.com and collect leads. In addition, Canoe will participate in virtual B2B meetings with prospective buyers during the show.
Canoe will connect with all leads, and follow up on all opportunities.
Participation Cost:
Silver | Not eligible |
Gold | $600 |
Platinum | $200 |
(Member to cover costs for samples)
Food Taipei – Product Showcase
Dates: December 23 – 25, 2021
Markets: Taiwan (secondary Greater China)
Intro: Food Taipei is one of Asia’s most popular food and drink shows. In 2019, the show attracted over 64,000 visitors and 38 national pavilions, including Canada.
Canoe Trading will be showcasing your brand and products in the Canada Pavilion. The Pavilion will be staffed by trade-show professionals from the Canadian Trade Office in Taiwan who will represent your product, answer questions, provide information from canoetrading.com and collect leads. In addition, Canoe will participate in virtual B2B meetings with prospective buyers during the show.
We will connect with all leads, and follow up on all opportunities.
Participation Cost:
Silver | Not eligible |
Gold | $500 |
Platinum | $150 |
(Member to cover costs for samples)