The canoe is a Canadian icon that represents our connection to nature, reverence for history, and a tool for exploration and discovery. Indigenous nations across the land we now call Canada built canoes adapted to the diverse environments of the coasts, prairie rivers, and boreal watersheds. The canoe was essential to each nation’s way of life as they traversed their lands and waterways in search of resources, people, and trade. When the first European traders explored the land in the 17th century, they used canoes to transport fish, beaver, and other commodities along rivers, and then exported them overseas to markets in Europe.
In 1986, our founder, Bill Coleman Sr., opened a trade consulting company named Coleman Associates (Consulting) Limited (CACL), to encourage and facilitate trade between Canada and Asia. For more than 30 years, CACL has helped Canadian companies explore and succeed in Asia.
Today, Canoe Trading Company is honouring the tradition of the canoe by adapting traditional international trading practices to navigate the diverse and competitive environments of global trade. We believe good Canadian people and products should be shared with the world and are excited to chart the waters of online global trade to expand truly Canadian brands into new and high-growth markets.
Hop in the canoe and paddle along with us!